Insights from HH Insurance CEO Jake Holehouse on Morning Blend
After a turbulent 2024 hurricane season, many Florida homeowners are understandably bracing for what 2025 might bring—especially when it comes to insurance premiums. Jake Holehouse, CEO of HH Insurance Group, joined Morning Blend to break down the current outlook and offer actionable tips for storm season prep.
The Impact of Last Year’s Storms
With three major hurricanes, including Milton and Helene, 2024 hit hard. Understandably, many homeowners feared steep insurance rate hikes heading into 2025. But Jake delivered some surprising—and optimistic—news.
“In 2025, we’re actually seeing rate decreases for most homeowners,” said Holehouse.
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Barrier Islands: Up to 25% rate reduction
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Inland (west of I-75): Flat to 10% decrease
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East of I-75 (Tampa Bay): Around 20% decrease
Flood Insurance Is a Different Story
Unlike homeowner’s insurance, flood insurance is federally regulated, and rate hikes are continuing across the board.
“Flood premiums are rising by about 18% per year on average,” Jake explained.
How to Lower Your Premium in 2025
Here’s what you can do to potentially reduce your insurance costs this year:
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Shop Around: With more carriers returning to the market (30+ now vs. just 3 or 4 a few years ago), Jake recommends shopping your policy. Many clients are saving 25–40%.
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Wind Mitigation Credits: If reinstated, the My Safe Florida Home program can offer state-matching funds for upgrades like hurricane shutters and roof reinforcements.
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Home Inventory Prep: Take a video of your home and email it to yourself. This simple step can make filing a claim easier and faster after a storm.
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Save Policy Docs: Keep digital copies accessible in case you need to evacuate and file a claim remotely.
Need Help or a Second Opinion?
HH Insurance is here to help you navigate the changing landscape of Florida insurance.
**This blog provides a brief overview of the terms and phrases used within the insurance industry. These definitions are not applicable in all states or for all insurance and financial products. This is not an insurance contract. Other terms, conditions and exclusions apply. Please read your official policy for full details about coverage. These definitions do not alter or modify the terms of any insurance contract.